Building a personal poker brand in the industry isn’t just about skill at the tables; it’s about presenting a unique and engaging persona to the world. At A-Game Agency, I work closely with poker players to help them create compelling content and attract sponsorship opportunities. One of the first steps in this journey is a comprehensive questionnaire designed to uncover the essence of each client. Here are five (out of 16) crucial questions from that questionnaire and why you should ask them yourself if you are looking to building a strong personal poker brand.
1. What Type of Poker and Social Media Content Do You Enjoy Consuming?
Why This Question Matters: Understanding what type of content you enjoy consuming helps identify what you are naturally inclined to create. If you love watching humorous vlogs or educational podcasts, chances are you’ll be more passionate and authentic when creating similar content. Authenticity is key in content creation—viewers can tell when you are genuinely enthusiastic about what you are sharing. Reflecting on the content you can’t switch off or keep going back to provides a blueprint for your content strategy. It’s easier to stay motivated and consistent when you enjoy what you’re doing.
Take Abby Merk, for example. She is a content creator whose hilarious videos depict everyday poker situations while leveraging social media trends to engage her audience. Her ability to blend humour with relevant trends makes her content highly relatable and entertaining, showcasing how passion for a particular type of content can drive success.
I MUSTACHE you a question but I’ll SHAVE it for later 🤣😭 pic.twitter.com/12lAtKWvEU
— PokerNews (@PokerNews) May 31, 2024
Why Every Player Should Ask This: Your preferences guide your content creation journey, ensuring you don’t force yourself into a direction that feels unnatural. By focusing on what you love, your passion will shine through, making your content more engaging and relatable.
2. What Makes You Unique as a Person and Poker Player?
Why This Question Matters: Identifying your Unique Selling Proposition (USP) is crucial for differentiating yourself from the competition. What sets you apart from other poker players? Perhaps it’s your analytical approach, your entertaining personality, or your inspiring journey. Understanding your uniqueness helps tailor your brand to highlight these aspects, making you more memorable to your audience.
Alexandra O’Brien is a prime example of someone who has successfully combined her passions. As a science writer with contributions to The Guardian and the BBC, and an internationally competitive poker player, Alex’s unique blend of expertise in science and poker sets her apart. Her book, The Truth Detective merges these two worlds, demonstrating her distinct perspective and value in both fields.
READ MORE: Poker Book Review — The Truth Detective
Why Every Player Should Ask This: Your USP is the cornerstone of your brand. It attracts the right audience and potential sponsors who resonate with your unique qualities. By defining what makes you unique, you can better market yourself and build a loyal following.
3. Who Are Some Individuals or Brands Within the Poker Industry That You Admire or Look Up To?
Why This Question Matters: Role models provide a benchmark for success. By identifying individuals or brands you admire, you can analyze what makes them successful and incorporate similar strategies into your own branding efforts. This question also helps pinpoint the kind of image you want to project and the community you wish to engage with.
Daniel Negreanu is a role model for many in the poker industry. His consistency and ability to adapt over the years serve as an inspiration. While he has resources that many might not, aspiring players can take cues from his approach. Let’s take some inspiration from his WSOP vlogs for example. You can start small with phone vlogs and quick edit apps before scaling up as your audience grows. This shows that everyone starts somewhere and can evolve their production quality over time.
Why Every Player Should Ask This: Aspiring to be like your role models can inspire and motivate you. It provides a clear vision of where you want your brand to go and the steps needed to get there. Moreover, it can open up collaboration opportunities with like-minded individuals or brands.
4. How Much Time Are You Willing to Commit Each Week to Creating and Promoting Content for Your Personal Poker Brand?
Why This Question Matters: Consistency is key in building a personal brand. It’s important to realistically assess how much time you can dedicate to content creation and promotion. This ensures you can maintain a steady flow of content without burning out. Scheduling dedicated time slots for brand activities helps in staying disciplined and focused on your goals.
Why Every Player Should Ask This: Building a brand is a marathon, not a sprint. Consistent effort over time yields better results than sporadic bursts of activity. By committing a realistic amount of time each week, you ensure sustainable growth for your brand.
5. Are There Any Specific Topics or Themes You Would Like to Focus on When Creating Content for Your Personal Poker Brand?
Why This Question Matters: Diversifying your content to include various topics or themes makes your brand more relatable and engaging. While poker is the main focus, sharing insights into your hobbies, interests, or passions adds depth to your persona. It humanizes you, allowing your audience to connect with you on multiple levels.
Felix “xflixx” Schneiders is a poker player, streamer, and passionate vegan. He integrates his lifestyle choices into his content, showcasing the best vegan spots at poker stops via his Instagram channel. If you are vegan or curious about a plant-based diet, Felix’s content offers a unique perspective that resonates with a specific audience, adding another layer to his brand.
Why Every Player Should Ask This: Your brand should reflect your multifaceted personality. By sharing different aspects of your life, you create a well-rounded image that resonates with a broader audience. Whether it’s a unique hobby, a passion for fitness, or a knack for cooking, these elements enrich your brand narrative.
Conclusion
These five questions are just a glimpse into the comprehensive approach I take when working with clients to build their personal brands. Each question is designed to uncover essential insights that help craft a tailored strategy for success.
If you’re ready to elevate your poker brand and attract new opportunities in the industry, let’s start this exciting journey together. Reach out, and let’s make your brand unforgettable.
