UB Passes Torch to New Spokesman Prahlad Friedman

You gotta admit, the people at UB have been pretty busy lately. With Phil Hellmuth and Annie Duke recently departing from the UB stable, the online poker room has made a move towards showcasing a younger group of online poker pros, most notably new company front man Joe Sebok. This week, however, UB shocked the poker world when it signed WSOP bracelet winner Prahlad Friedman to an endorsement deal.

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