With multiple PokerStars-sponsored live events having taken place in Atlantic City New Jersey this year only managing to deliver low attendance figures, here’s an op-ed that suggests one way to ensure that more poker players come to play.
While online marketing can be successful if you get potential poker players to click a few times, the key to live event marketing is making it as easy as possible for the poker players to come to the event destination. In the case of Atlantic City, New Jersey events, that means you’ve gotta bus players in.
