With multiple PokerStars-sponsored live events having taken place in Atlantic City New Jersey this year only managing to deliver low attendance figures, here’s an op-ed that suggests one way to ensure that more poker players come to play.
While online marketing can be successful if you get potential poker players to click a few times, the key to live event marketing is making it as easy as possible for the poker players to come to the event destination. In the case of Atlantic City, New Jersey events, that means you’ve gotta bus players in.
When you think online poker, you don’t just think “PokerStars” anymore. Still the far-and-away #1 in the business, PokerStars could see some real competition from the thus-far-also-rans, like 888poker, if the latter pick up their game.
We’ve got some suggestions for just how 888poker could become a more serious competitor to the world’s largest poker site. Have a look.
Late in 2015 PokerStars rolled out a slew of changes to their VIP program. These changes radically altered the “rakeback” that online poker pros would get for their play. With many high-stakes and high-volume professional online poker players dependent on the income they get from promotions such as these, it begs the question as to whether money could still be made once the high rakeback disappeared.
Dan Smith Tweeted out a question that sparked a heated debate over the last few days within the pro community. Read all about it, plus our analysis of the situation. Perhaps it’s no longer possible to make money as an online poker pro on PokerStars?
Along with my Top Pair Home Game Poker Podcast co-host Bruce Briggs, I recently interviewed Lee Jones, the Director of Poker Communications at PokerStars. Lee is also a publisher poker book author and, of course, a home game enthusiast. He tells us some home game tales, as well as all about his role as a “Poker Evangelist” in Episode 267 of our podcast. Listen to the whole episode, which includes the interview with Lee starting at the 18-minute mark. You can also read the summarized transcript.
Thousands of PokerStars Spin & Go players recently received an email that they’d be getting refunds for having participated in games where the company’s Terms of Service were being violated and online poker play was thusly compromised. While the refunds were issued, which is wonderful, no true explanation was given – and that’s a problem.
PokerStars made a big splash with a much-talked-about launch in New Jersey yesterday, marking the online poker giant’s return to operating within the U.S. after a nearly five-year-long absence. It also made waves with a more low-key announcement, namely that it would be increasing rake in its shared liquidity market. I found the coincidence unsettling, and the latter announcement quite disturbing. Thus, I felt the need to pen an op-ed calling for action. As I’m a big PokerStars fan and supporter, it’s with much hope for this message to be heard and taken to heart that I click Publish.